Thursday, June 9, 2011

The New GBTV ‘PRETTY AMBITIOUS’: BECK’S GBTV PLAN INTRIGUES MEDIA



When Glenn Beck announced his new endeavor to bring a TV station to the internet, exclusively, people took notice. And while there were those who asked, How could that work?, there were others who realized it is truly a groundbreaking endeavor. In fact, some in the media are intrigued and excited about what it could mean for the future of television (or, webevision?)

Regarding the launch of the network, which took place via an hour-long web show Wednesday, Business Insider called it “impressive” while adding:

What‘s clear is that Beck’s team has no real interest in producing a web show; they fully intend to turn-out a high quality television show that just happens to air on the web.
It’s a strategy that has a resulted in a lot of speculation and skepticism from media types (and presumably the attention of a LOT of media execs) but which in the viewing feels like far less of a stretch — watching TV online isn’t exactly a new thing, in fact it’d be interesting to know how many people actually see the Daily Show during its airtime vs. next day clip viewing.
The site Gigaom.com says one‘s politics shouldn’t factor into what he thinks of the idea:
Think what you will about Glenn Beck’s politics, you have to admit his newest venture is pretty ambitious: Beck is launching a subscription-only online TV network this week. GBTV, as the venture is called, promises “a mix of news, information and entertainment programs,” but its biggest attraction is undoubtedly a daily two-hour talk show hosted by Beck himself.

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